Michael Schmidt works as an international industrial and product designer. He was born in Heilbronn, Germany in 1961. His concepts are based on the belief that design is an important strategic element in the successful positioning of a brand.
He and his team stand for innovative design and innovative products. Design made by code.2.design gives brands and their products a distinct personality. It inspires people and tells a story, a story that utilises functional aspects but even more, fulfils the emotional needs and wishes of the individual. To tell an honest and successful story, it requires imagination and the quality of implementation. “We work internationally with customers who believe in the power of design!”
Michael Schmidt has won several international awards and is Innovation Partner of the Fraunhofer Institut in Stuttgart.